{"id":600,"date":"2026-06-12T11:41:40","date_gmt":"2026-06-12T11:41:40","guid":{"rendered":"https:\/\/fe-kiel.de\/?p=600"},"modified":"2026-07-16T08:50:29","modified_gmt":"2026-07-16T08:50:29","slug":"ai2entrepreneur","status":"publish","type":"post","link":"http:\/\/fe-kiel.de\/en\/ai2entrepreneur\/","title":{"rendered":"AI2Entrepreneur"},"content":{"rendered":"
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Thema: AI2Entrepreneur<\/a> \u2013 Al-Assisted Entrepreneurship Education and Development<\/p>\n\n\n\n

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Finanzierung: Staatskanzlei des Landes Schleswig-Holstein zur F\u00f6rderung des Einsatzes von K\u00fcnstlicher Intelligenz in Schleswig-Holstein (KI-F\u00f6rderrichtlinie)<\/p>\n\n\n\n

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Forschungskennzahl: 220 23 009<\/p>\n\n\n\n

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F\u00f6rdersumme: 394.437,00 \u20ac<\/p>\n\n\n\n

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Laufzeit: 01.04.2023 bis 31.12.2025<\/p>\n<\/blockquote>\n<\/blockquote>\n\n\n\n

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Projektleiterin<\/strong>: Prof. Dr. Doris We\u00dfels<\/a><\/p>\n\n\n\n

Projektpartner<\/strong>: HAW Kiel<\/p>\n\n\n\n

Kurzfassung<\/strong>: Besondere Herausforderungen f\u00fcr viele Gr\u00fcnder stellen h\u00e4ufig Marketingtexte dar, so z.B. Produktbeschreibungen, ein Marketing-Slogan oder auch Social Media-Beitr\u00e4ge. Diese Marketingtexte m\u00fcssen zielgruppenad\u00e4quat und \u00fcberzeugend sowie klar und pr\u00e4zise formuliert sein, um die Vorteile der Gesch\u00e4ftsidee zu vermitteln. In diesem Vorhaben wird das Potenzial KI-gest\u00fctzter Werkzeuge f\u00fcr die multimodale Content-Generierung - mit dem Fokus auf Text-, Bild- und Videomaterial - im Rahmen von Gr\u00fcndungsvorhaben in Schleswig-Holstein evaluiert und pilotiert.<\/p>\n\n\n\n

Das Projekt wendet sich konkret an zwei Zielgruppen mit ihren spezifischen Zielsetzungen:<\/p>\n\n\n\n

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  1. KI-gest\u00fctzte Qualifizierung und F\u00f6rderung von Studierenden im Rahmen der Lehre an Hochschulen in Schleswig-Holstein bei Gr\u00fcndungsvorhaben in Zusammenarbeit mit Hochschulvertretern aus dem Netzwerk StartUp SH<\/li>\n\n\n\n
  2. KI-gest\u00fctzte F\u00f6rderung und Unterst\u00fctzung von Gr\u00fcnderteams bei Gr\u00fcndungsvorhaben in Zusammenarbeit mit Einrichtungen zur Gr\u00fcndungs- und Wirtschaftsf\u00f6rderung und Vertretern aus dem Netzwerk StartUp SH<\/li>\n<\/ol>\n\n\n\n

    Durch den Einsatz von KI-Werkzeugen zur Content-Generierung auf der Basis von Text-, Bild- und Videogeneratoren sollen die Teilnehmenden neben der Effizienzsteigerung auch in die Lage versetzt werden, ihr unternehmerisches Wissen und ihre F\u00e4higkeiten nachhaltig weiterzuentwickeln und anzuwenden.<\/p>\n\n\n\n

    <\/div>\n\n\n\n
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    \"\"<\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

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